MG Retails Private Limited is an initiative of Mari Gold Exports Inc. (having more than 35 years
experience), and a leading garment manufacturer & exporter of ready to wear garments for men, women
and kids to leading retail chain exports across the globe. The other promoters of the Company are
experts with drive, experience and insights in areas such as business analysis, trend forecasting,
marketing specially e-commerce, finance & taxation and direct selling industry etc....
The company has been established with the objective of making available, quality luxury products to consumers at affordable rates, by using a mix of conventional and traditional mode of marketing, such as, establishment of retail stores on Pan India basis, selling the products through e-commerce platform and e market place and direct sales through network marketing, wherein, the consumer of product itself would be empowered to become a collaborator for promotion and sale of products to other end users and share the savings made by the company in marketing and advertising costs, as his or her rightful entitlement and share in proceeds of the sale for his efforts in advocacy and promotion of the products of the company.
The emphasis of the Company is on quality control through ensuring that the procurement and production of finished product go through stringent testing and checks for quality and meet exacting QA standards as per established industry norms. The other motto of the company is to make available these products to end users at affordable rates. To ensure reasonability of cost of product to end users, the Company would strive to incur minimum expenditure on advertising and publicity through conventional modes of mass communication, and is instead banking on word of mouth publicity and interpersonal communication, with the belief that quality and pricing of the products, would induce and spur end users and collaborators, to successfully build and establish the Company, brand identity and image in short span of time.
To minimize cost in advertising and publicity, we at, MG Retails Private Limited have adopted Direct Sales through network marketing as one of its primary mode for marketing products of the Company. Direct Selling Industry is poised for take off in the country. As per FICCI-KPMG reports published by December 2015, India's Direct Selling Industry may reach Rs.645 billion by 2025. Ministry of Commerce and Industry, GOI recognizing the importance of direct selling for its role in empowering women, MSME and promoting manufacturing in India, have also decided to give a greater thrust to Direct Selling. Keeping this and the potential of Direct Selling in mitigating the consequences of unemployment, and in order to provide a regulatory framework, so that interest of all stakeholders are safeguarded and no one is duped by unscrupulous element in the industry, Ministry of Consumer Affairs, Food & Public Distribution have brought out model guidelines for direct selling entities in September,2016. We are pleased to inform that MG Retails Pvt. Ltd. is fully compliant with the guidelines and other mandatory requirement of Direct selling ventures.
To begin with, the company proposes to launch two brands. 'Muda' for fashion garments, formal suits, shoes and accessories for men, 'Rinoto' for fashionable sunglasses and optical accessories. 'Sapnis' , the brand for cosmetics and personnel care products. By the end of 2019, the Company would be launching products for women and kids under its own brand.